Keller Williams partners with Offerpad, merging iBuyer and brokerage options

Agents can now request cash offers for sellers

It looks iBuyers and brokerages aren’t just competitors anymore. In the case of Keller Williams and Offerpad, they’re actually partners.

The best of both worlds?

Keller Williams recently announced a partnership with Phoenix-based Offerpad, which allows home sellers to leverage both a Keller Williams agent and an iBuyer cash offer simultaneously. The partnership is part of the brokerage’s Keller Offers program.

Here’s how it will work: Once a Keller Williams agent becomes a Certified iBuyer Agent, they can request cash offer quotes from Offerpad. The agent then presents these offers at listing appointments. Sellers can choose the cash offer or opt for the open market. Either way, the agent will guide them through the remainder of the process.

As Josh Team, president of Keller Williams, explains, “With Keller Offers, consumers no longer have to pick between all the options available to sell a home without having an advocate to advise them. In our pursuit to drive the best end-to-end consumer experience, we’re giving consumers the most choice available. And, we believe an agent-driven consumer experience is best to deliver that choice.”

Looking to sell you home? Try this iBuyer marketplace to strike the best deal

An expanding footprint

The partnership is kicking off in Phoenix and Dallas. By the end of the year, it will expand to 10 other cities: Atlanta; Austin, San Antonio and Houston, Texas; Charlotte and Raleigh, North Carolina; Las Vegas; Orlando and Tampa, Florida; and Tucson, Arizona.

Keller Williams launched iBuyer program starting with Dallas

Brian Bair, founder and CEO of Offerpad, says the program will be a way to better meet consumer demand across the country.

“My background as a real estate agent, having sold thousands of homes and participated in countless living room conversations, I know that the consumer desires and deserves the best selling process that works for their individual situation,” Bair said.

According to the announcement, Offerpad receives a new cash offer request every 30 seconds. It also acquires a property every 20 minutes.

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