Marketing a home to Millennials: which room is most important?

Aly J. Yale
The Mortgage Reports contributor

Kitchen is king

Want to market your home to Millennials? Then you might want to upgrade the kitchen. According to a new survey, it’s the most important room in the house.

All about the island

According to a survey from Redfin and HelloFresh, 35 percent of Millennials say the kitchen is the most important room in the house.

But specifically what kitchen features are the buyers looking for? Analysis of Redfin listings shows granite and quartz countertops are tops. Nearly 4 percent of all listings contain a mention of granite.

Stainless steel appliances are also buyer favorites, as are breakfast bars and islands. A whopping 64 percent of those surveyed said a “big island” was a key feature in their dream home.

“While there are rare exceptions, most of my buyers are looking for an open concept floor plan with an island or peninsula that overlooks the living room,” Redfin agent Katie Scire said. “For many buyers, this is an absolute must-have.”

Down to decor

Assign from design and layout preferences, there are also some key standouts in terms of decor, too.

Tile backsplashes and farmhouse sinks are particularly popular with today’s shoppers. In fact, listings mentioning farmhouse sinks have jumped more than 40 percent in the last five years.

Entertainment features are also popular. Terms like “outdoor kitchen” and “wine fridge” are on the rise — especially in the luxury market.

“Luxury homebuyers today expect a double oven and outdoor kitchen area, particularly in a climate like Los Angeles where you can entertain year round,” Redfin agent Simone Poingsett said. “While these features are considered standard in luxury homes, they are becoming more popular in mid-priced homes as well and can really set a home apart from others on the market.

Get today’s mortgage rates

Looking for that dream home — and dream kitchen? Then shop around and see what mortgage rates you qualify for today.