35% of Home Buyers Would Move for Better Pizza 

April 4, 2025 - 2 min read

It’s divisive. It’s provincial. It’s a topic so revered, it often incites arguments among family and friends. I’m talking, of course, about pizza.

A food so beloved, 59% of Americans say pizza is their favorite — including 73% of Gen Z, 65% of millennials, and Gen X (63%), according to Clever Real Estate.

It’s held with such high regard, that some people said they’d consider moving for it.

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A piece of the pie

It’s simple, communal, ubiquitous, and, most importantly, delicious. Pizza. It’s no wonder that 59% of Americans claimed it as their favorite food, according to Clever Real Estate.

The quality makes such a big difference that a 35% share of those surveyed said they would consider moving to a city with better pizza — which increases to 52% for millennials and 48% for Gen Z. Separately, 35% also said they’d be more likely to consider moving to a neighborhood because of a popular, iconic pizza restaurant.


Taking pizza into account when buying a home may seem silly on its face. However, 58% said proximity to popular restaurants, including pizzerias, increases property values, 42% said they’d be more likely to move to a neighborhood that had multiple top-rated pizza places, and 25% would pay more for a home close to popular pizza places.

People in the Northeast had the most confidence in their local pies, with 67% saying their area had above-average pizza. The Midwest followed at 55%, then 48% in the West and 42% in the South.

New York took the top spot for best pizza at the state level, with 77% of those surveyed putting it in their top five. Illinois (56% top-five votes) and California (45%) finished second and third. Below are the top-10 pizza states:

RankState% selected in top five
1New York77%
2Illinois56%
3California45%
4New Jersey33%
5Pennsylvania23%
6Florida21%
7Texas19%
8Michigan18%
9Massachusetts17%
10Connecticut15%

Rochester, N.Y., led the city rankings with a score of 100. Closely trailing, Philadelphia (98.9), Boston (97.7), Detroit (97.4) and Buffalo, N.Y. (97.4) rounded out the top five.

While those rankings may sound preposterous to some or even most, they are based on multiple factors beyond just taste. Below are Clever Real Estate’s top-20 pizza cities in the U.S.:

RankCityOverall ScoreReputation Ranking From SurveyPizza Passion Score*Pizza Restaurants per 100,000 ResidentsAverage Yelp RatingAvg Large Cheese PizzaAvg Large Pepperoni PizzaPercentage of Income Spent on Weekly Pizza Night**
1Rochester, NY1001298254.11$17.04$19.412.59%
2Philadelphia, PA98.9476.313.84.19$17.17$20.082.23%
3Boston, MA97.7780.413.54.09$17.53$20.251.77%
4Detroit, MI97.4580.66.83.98$16.25$17.862.44%
4Buffalo, NY97.46100303.99$22.31$25.393.55%
6New Haven, CT96.71089.735.64.08$19.42$23.952.79%
7Pittsburgh, PA96.61787.617.43.99$15.94$17.862.42%
8New York, NY95.5168.512.34.19$26.00$29.753.04%
9Albany, NY94.81589.620.93.81$16.37$18.542.20%
10Chicago, IL94.7283.163.98$22.73$26.102.92%
11Syracuse, NY94.61382.726.83.87$16.60$19.002.53%
12Los Angeles, CA94.2358.554.3$23.44$27.532.88%
13Las Vegas, NV94.1968.219.34.19$24.48$26.913.56%
14San Francisco, CA94854.412.24.31$20.79$23.441.80%
15Milwaukee, WI93.51476.313.44.08$18.46$21.732.71%
16Phoenix, AZ93.32464.64.64.25$16.83$19.462.20%
17Washington, DC93.12166.88.44.14$17.80$20.311.63%
17St. Louis, MO93.12779.47.34.2$18.03$20.402.55%
19Denver, CO932067.110.54.22$19.39$21.352.06%
20Seattle, WA931064.48.14.12$24.25$26.702.39%
-National Average--68.312.43.93$18.02$20.422.51%

*Clever’s Pizza Passion Score is out of 100 and compiled using Google search data for the metro area’s pizza and pizza-related topics. **Percentage of the metro area’s median household income required to buy one large cheese and one large pepperoni pizza.

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The bottom line for home buyers

Whether iconic and foldable like New York, hearty and cheesy like Chicago deep dish, or thin and coal-fired like New Haven, Conn., pizza brings people together. It also can impact where they move and if they’ll pay more for a house.

Whatever your style or favorite slice, if you’re ready to become a homeowner, reach out to a local mortgage professional today.

Paul Centopani
Authored By: Paul Centopani
The Mortgage Reports Editor
Paul Centopani is a writer and editor who started covering the lending and housing markets in 2018. Previous to joining The Mortgage Reports, he was a reporter for National Mortgage News. Paul grew up in Connecticut, graduated from Binghamton University and now lives in Chicago after a decade in New York and the D.C. area.
Aleksandra Kadzielawski
Reviewed By: Aleksandra Kadzielawski
The Mortgage Reports Editor
Aleksandra is endlessly curious about the housing market and loves turning what she learns into helpful content. She's a DePaul alum, licensed real estate agent, and NAR member who traded Chicago winters for Phoenix sunshine.