New platform launches for move-up buyers, giving home sellers the gift of time

Aly J. Yale
The Mortgage Reports contributor

Easing the process for home sellers

Want to buy or sell a home in the near future, but you’re not quite ready to pull the trigger? There’s a new tool that can help. Dubbed “Selling Later,” the platform offers home sellers a chance to market their properties months or even years before they’re ready to move.

Verify your new rate (Jul 14th, 2020)

Home sellers get more time with new platform

A new home selling platform has just launched, called Selling Later. The tool is designed to give move-up sellers a way to market their properties before the home actually hits the market.

Here’s how it works: Sellers post their home on for a fee of $15 to $30. The home becomes immediately visible on the platform, where prospective homebuyers can see it, contact the seller, negotiate, and even plan out how and when the transaction will happen. 

As founder Wendy Gilch explains, “The giants of the real estate industry are moving away from what the seller really needs: time. Studies show that home sellers think about selling their home six months in advance, while homebuyers look for homes from four months up to one full year.  Odds are, if you are thinking of selling in six months, your home buyer might be out there looking right now.”

Study: The best day of the year to sell a home is June 28

Giving back

The idea for Selling Later grew from Gilch’s own experience with selling her home in 2012. Buying and selling a property at the same time was “crazy,” according to Gilch, and she knew there had to be a way to ease the process.

Selling Later does just that. As Gilch explains, “Once the seller connects with home buyers, our hope is that they decide how they want to sell and work out an agreement that lets them lock in their home buyer many months in advance, instead of the standard closing date of four to eight weeks. We want to give people the security of knowing that their home is sold way in advance before they start looking for their new home.”

Staging a home helps it sell 73% faster

Selling Later also donates half its monthly profits to charitable organizations. Sellers can choose which organizations they want proceeds to go to when listing their homes.

Verify your new rate (Jul 14th, 2020)

Get today’s mortgage rates

Are you considering selling your home and moving up? Then shop around and see what mortgage rates you qualify for today.

Verify your new rate (Jul 14th, 2020)