The Misleading Nature Of Consumer Confidence Surveys
Posted on May 19, 2008
Filed under On Consumer Surveys
Read the complete post

This photo was taken last week immediately after my first $60 tank of gas. I mumbled under my breath for a few minutes, then called my wife. I wasn't angry, mind you. Just mindful of the fact that I spent $60 on a tank of gas.
Multiply my incredulity times all of the drivers in the country and you'll understand why consumer confidence is at its lowest point since 1980. When life's staples get costly, it tends to make people nervous about their personal budgets.
Budgets and sentiment are a big deal to market players because consumer spending accounts for 70 percent of the U.S. economy. When confidence is weak, Americans tighten up the purse strings and grind the economy to a halt.
Or so we're told.
Since January 2007, the stats tell a different story:
Dan Green is an active loan officer. Email or call 513-443-2020. Dan is on Twitter at @mortgagereports.









