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In 2006, I founded Bring the Blog, a blog-for-you service for real estate and mortgage professionals.

The company's service is basic but important. Each morning, Bring the Blog writes new blog content and uploads it to our members' blogs.

When the company was formed, if you had asked me why real estate and mortgage professionals should use Bring the Blog, I would have told you that our clients expect us to update our blogs every day even if we don't have time to do it.  I've addressed this topic at length at conferences, seminars, and in classroom settings.

My personal mortgage blog is a breathing testimonial to this point. My career is tied to the words on these pages.

If you asked me the same question today, however, my answer would be different.

While I still believe in the original argument — our clients expect us to provide daily market updates — I’ve realized that the best reason for using Bring the Blog is that it transitions bloggers from Chief Journalist to Editor-in-Chief.  It's a powerful distinction.

A writer’s job is stressful:

• Writers have to research
• Writers have to make graphics
• Writers have to draft, write and re-write

Not to mention Writer’s Block.  Show me a blogger and I'll show you a person who's lost time wondering where that next post is going to come from.  And then, add some Blogger’s Malaise and When-Will-I-Find-Time-To-Write and it’s no wonder that blogs are being abandoned at a rapid clip at a time when we should all be blogging the most.

Now, contrast the writer's job to the Editor-in-Chief.

The Editor-in-Chief reviews the writer’s work, makes tweaks and small changes, and sets the thing to publish.  It’s a job that takes less than 5 minutes per day. And, in 3 years, I’ve realized that this is the #1 selling point for Bring the Blog.

Bring the Blog lets you be the Editor-in-Chief of your blog instead of the Chief Journalist.

Bring the Blog gives bloggers time — starting at about an hour per day. Bring the Blog backfills blogs with content so you don't have to.  And we make life easy.

• We post directly to your existing WordPress or Blogger blog
• We add local keywords to your content to make it "stick" better
• We post every business day so your blog's always fresh

And the content's good, too. If you like the content I write here, you'll love what's written for Bring the Blog.

Memberships come with 15-day, money-back guarantees. Check it out and see what you think.  Make blogging a part of your 2010 marketing plan and let Bring the Blog help you get there.

Get Bring the Blog for your mortgage or real estate blog at http://bringtheblog.com.

Dan Green is an active loan officer. Email or call 513-443-2020. Dan is on Twitter at @mortgagereports.