I emailed the fabulous Sue Woodard today and asked her about the mysterious omission of the word "mortgage" in her marketing materials.  Sue chooses to say "home loan" instead.

The answer I got was practical and kind of hysterical.

1. The word "mortgage" is way more likely to get flagged by a spam filter than the phrase "home loan"
2. The word "mortgage" sounds a whole lot nastier and meaner than "home loan"
3. The word "mortgage" translates to something awful in Latin

Naturally, I had to source that and found that it is indeed true!  From Seek2Know:

In the word mortgage, the mort- is from the Latin word mori (via old french mort) for death and -gage is from the sense of that word meaning a pledge to forfeit something of value if a debt is not repaid. So mortgage is literally a death pledge.

"Home Loan" it is...! 

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Dan Green is an active loan officer. Email or call 513-443-2020. Dan is on Twitter at @mortgagereports.